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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q67-Q72):

NEW QUESTION # 67
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a SQL Query against the _Click data view.
B. Create and execute a Subscriber Engagement report.
C. Create and execute a Data Filter on the_Click data view.
D. Create and execute a Tracking Extract.

Answer: A

Explanation:
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5

NEW QUESTION # 68
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them toanother email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet thiscriteria?

A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Answer: B

Explanation:
Explanation
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails.
References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

NEW QUESTION # 69
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Data Entry Source on the Account Object
B. Welcome Email Configuration on the Account Object
C. Salesforce Data Entry Source on the Contact Object
D. Salesforce Campaign Entry Source on the Lead Object

Answer: C

Explanation:
To initiate sends when contacts for select accounts are created, Northern Trail Outfitters should use a Salesforce Data Entry Source on the Contact Object. A Salesforce Data Entry Source is a feature that allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as contacts or accounts. Using a Salesforce Data Entry Source on the Contact Object will allow Northern Trail Outfitters to trigger sends when a contact record is created for a specific account. References: https://help.salesforce.com
/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

NEW QUESTION # 70
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?

A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Answer: C

NEW QUESTION # 71
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2

A. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
B. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
C. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
D. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products

Answer: A,C

NEW QUESTION # 72
......

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CRT-550 Test Quiz & CRT-550 Actual Test & CRT-550 Test Torrent

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q67-Q72):

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